How do you know if the influencer has any expertise in the area (esp. History is very quickly repeating itself. Influencers (most, not all) are now mini-celebrities and they are cashing in on their fame. The concept of expertise no longer exists. Travel influencers are giving financial advice. You can buy their opinion and their influence. Influencers are now available on a ‘rate-card’. And, unfortunately, influencer marketing is already starting to look eerily like the problem it was born to solve. What’s taking its place is the lure of the ‘influencer’. And yet, it works (why else would brands continue to spend crores to sign celebs).īut as social media grows and literacy rises, the lure of celebrity is falling. We know these folks don’t believe in or consume these brands. We know that these are purely financial transactions. And every actor worth his salt endorses a pan masala brand. Size zero actresses promote carbonated beverages their Pilates trainer wouldn’t let them touch with a bargepole. Proof?Ĭricketers endorse tyre brands as if they know how ‘wet road grip’ works. Ready to believe anything a famous person says. He said, "these Bollywood celebrities, who have 100 times more followers than me, why doesn’t anyone ask them for their degrees, their credentials, when they endorse something?"Ī smart diversion :). In his answer (which you’ll have to see the video for )), Revant asked me a question. One of the things I asked Revant in the interview is why should people trust him? What are his credentials? His source of expertise? A link to the full podcast is in comments. Revant is the latest, biggest phenomenon in the world of food-influencers, and I recently sat down with him for a candid, fireside chat. Revant Himatsingka (Food Pharmer) aka the FoodPharmer. Do you recognize this man in the photo? Yes, he’s the 'Bournvita guy'.
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